Posted under Getting Started
Tip 4 - Buy various Top Level Domains
A Top Level Domain refers to the last bit of a web address, the part after the last (.)dot. There are many Top Level Domains (TLDs) to be had, .com, .co.uk, .net, .biz etc. but some are regarded more highly than others both by internet users and by the Search Engines. The most obvious is .com but there are country code TLDs, for example .co.uk (United Kingdom), .au (Australia), .ie (Ireland).
Choosing a TLD can be important, for instance if you were selling internationally you might not want a country code TLD, because this would limit your visitors as not everyone is familiar with country codes. The answer is to register more than one TLD per domain name. A .com and .co.uk would cover international and UK specific audiences and would also stop your competitors purchasing your domain name with a different TLD.
As a rough guide, .com, .net and .org are some of the most highly regarded TLDs, with .biz, .nu and .ws being amongst the least respected domains.
Tip 5 - Buy up misspellings
If you have a domain name that you think may be misspelled such as www.optimise.com (US visitors might type www.optimize.com) then purchase both domains. Sometimes you might have a domain name that if only heard and not seen could be spelt in various ways (eg. www.thyme.com, www.time.com). Again, by purchasing all the variations, you could save yourself a lot of lost sales.
Tip 6 - Avoid litigation
When choosing a domain name be careful not to tread on anyones toes and avoid copyrighted and trademarked names. The days of seeing someone sell www.multimillionpoundbusiness.com to its rightful owner and retiring on the profits are over. Nowadays you might just get a letter from their Lawyer.
Domaining - Information on Domains and Domaining » Choosing a Domain Name - Part 2 on 21 Jan 2008 at 1:27 pm #
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