Guide to getting your business online

Tip 4 - Buy various Top Level Domains

A Top Level Domain refers to the last bit of a web address, the part after the last (.)dot. There are many Top Level Domains (TLDs) to be had, .com, .co.uk, .net, .biz etc. but some are regarded more highly than others both by internet users and by the Search Engines. The most obvious is .com but there are country code TLDs, for example .co.uk (United Kingdom), .au (Australia), .ie (Ireland).

Choosing a TLD can be important, for instance if you were selling internationally you might not want a country code TLD, because this would limit your visitors as not everyone is familiar with country codes. The answer is to register more than one TLD per domain name. A .com and .co.uk would cover international and UK specific audiences and would also stop your competitors purchasing your domain name with a different TLD.

As a rough guide, .com, .net and .org are some of the most highly regarded TLDs, with .biz, .nu and .ws being amongst the least respected domains.

Tip 5 - Buy up misspellings

If you have a domain name that you think may be misspelled such as www.optimise.com (US visitors might type www.optimize.com) then purchase both domains. Sometimes you might have a domain name that if only heard and not seen could be spelt in various ways (eg. www.thyme.com, www.time.com). Again, by purchasing all the variations, you could save yourself a lot of lost sales.

Tip 6 - Avoid litigation

When choosing a domain name be careful not to tread on anyones toes and avoid copyrighted and trademarked names. The days of seeing someone sell www.multimillionpoundbusiness.com to its rightful owner and retiring on the profits are over. Nowadays you might just get a letter from their Lawyer.

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I decided to write this particular post in order to impress upon anyone who is thinking of having a website, just how important getting the correct domain name is to their chances of being seen on the web. The following tips may seem simple, but you would be surprised how many people get off to a bad start by registering a domain name that is just not up to the job.

Tip 1 - Use Descriptive names where possible

Choosing a Domain Name is a subject that I find is taken too lightly, “oh, just have our name with dot com on the end” is a common answer, and in some cases that’s fine, but usually only if their company name describes what their company does.

And its here where we reach the crux of this tip - www.we-sell-computers.com, will do better than www.theowners dogsname.com. Unless the owner has a dog with a name that describes what he sells, an unlikely prospect… “here computer hard drive, thats a good boy”. Search Engines like descriptive domain names and it will partly help towards optimising your site.

You might be thinking, well yes, Amazon.com doesn’t have descriptive name - and it’s true, but what they do have is a huge marketing budget and many years head start on most of their competition, can you say the same?

When choosing a descriptive name its important not to be too ‘generic’. For example people who are doing a search will have some idea of what they are searching for, so for instance instead of using www.cars.com, use something more specific like www.offroadvehicles.com or www.familyhatchbacks.com.

If you do have a descriptive domain name please read Tip 2.

Tip 2 - Register your company name

This is a no-brainer. Register your own company name to stop your competitors getting it and taking all the custom from anyone typing www.yourcompanyname.com in their browser. Do it now if you haven’t already! You can always point this domain to the same website even if its not the name you have submitted to the search engines.

Tip 3 - Make it easy to remember

Having a descriptive URL (Uniform Resource Locator - techie name for web address) can sometimes over complicate things. A balance needs to be found between describing what you sell/do and keeping it easy to remember. Hyphens can help seperate words that would otherwise confuse: www.harperswords.com could either be ‘Harper Swords’ or ‘Harpers Words’, but with a hyphen I definitely sell swords: www.harper-swords.com. Athough, do remember that excessive hyphens can create confusion when your domain is being verbally communicated. www.hyphen-after-the-dash.com try getting someone to remember that!

Part 2 - Tips 4-6 to follow soon.

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